Wednesday, December 22, 2010

Poking at beehives

Common sense would tell you to let sleeping dogs lie or not go stirring up trouble. But sometimes it's fun to poke at beehives even if you know you might get stung.

We've been working on making some modifications to our city welcome signs on I-135. While researching the "Signs" file I came across some great correspondence from when the city adopted its new logo in 1998. Apparently, it was not popular with several people and many wrote lengthy diatribes to the editor of the Sentinel. The logo was called an "exploding ice cream cone" and the lettering we affectionately call "the confetti logo."
In my naivete, one of the first things I did as CVB director was ask a graphic designer to come up with a new logo for the CVB to use. Talk about wading into a pool of alligators. He did come up with a cool line art logo using the courthouse, Gen. McPherson Statue and the trolley. As an afterthought we added a one-color version of the confetti logo. Maybe not everyone's choice of iconic figures but they worked well for the CVB's purpose. We put it on t-shirts, visitor bags, our letterhead. Most city agencies still use the 1998 logo which is great. I don't use it much, especially when printing because it's a four-color artwork. Our new CVB artwork is one-color and cheaper to print. I haven't heard much feedback on the CVB logo because we've sort of quietly put it out there. We didn't put it to a public vote or have a large committee help shape it. I probably stepped on some toes, but no disrespect was meant.
Trying to find a logo that makes every entity in town is impossible. Should it be Scottish? Should it be industrial? Feature historic buildings like the Opera House? We don't have an iconic symbol like the dala horse so it's doubtful we'll find one unifying logo.
I did come up with an "it" for the Kansas Sampler last year. It's about the closest thing we'll probably ever have to an icon.

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