Monday, July 20, 2009

Courting the sporty

Heads in beds. That is the criteria the CVB uses to judge whether an event is something we want to promote. It's kind of self-serving since we get our funds from the transient guest tax charged to hotel guests.
One area I think we've neglected is all of the sporting events that go on in McPherson. Already I know of at least three large tournaments that have come to McPherson this summer. I suspect there are a great many more out there.
What does the CVB have to do with sports you might wonder. Here's a few of the ways we can help:
· Marketing Grants – If your event is open to the public and brings overnight guests to town, you could qualify for a marketing matching grant from the CVB. The Mid America Classic girls basketball tournament has received funds to help pay for programs in the past. An easy-to-follow fillable grant application is available on our Web site or a paper copy can be picked up at our offices at 306 N. Main St. Please contact me for more information if you are interested.
· Information dissemination – The CVB can let stores and restaurants know if a large group is coming to town to help them better prepare and staff for the event. This advance notice helps McPherson businesses put their best foot forward.
· Welcome bags – The CVB has bags with community information, coupons and giveaways to help welcome teams to town. Information on local attractions, shopping and dining options let visitors take advantage of the recreation opportunities in McPherson.

If you are an organizer of a sport tournament or competition I'd like to hear from you about your event and how the CVB can help. Call me at 620-241-3340.


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